Market driven businesses consistently outperform their competitors and delight their customers. So what does it mean to be “market-driven”?  And how does HR contribute to a market driven approach? This research study uncovered the people practices of market driven businesses and offers a practical approach for HR professionals.

ü “Why is it worthwhile to attend your session?”

Practitioners will walk away with ideas for helping drive the market driven approach in their company or with their customers. They will learn “tried and true” approaches that were applied by HR practitioners with a market driven focus.

ü What are the specific objectives?  What will participants come away knowing or doing?

·        Define “market driven” as it applies to the Human Resources function

·        Identify the common practices that drive success for market driven businesses

·        Describe and apply the people practices that delivered results in the market driven companies included in the study

ü What content will you provide?

¯ Overview of the study including methodology and results

¯ Best practices utilized by HR practitioners in market driven companies to drive results

¯ Interactive activities facilitated to encourage participants to apply ideas and practices

ü  What HR Professionals can expect to take away:

¯ Handout with an overview of the study results

¯ Interactive pages to capture key points and ideas as shared by other participants

¯ List of people practices which were revealed in the study

SPEAKER 

Meloney J. Sallie-Dosunmu is Senior Manager of Organizational Effectiveness and Talent at Just Born, a mid-sized manufacturer in Bethlehem, PA.  In this capacity, she is responsible for oversight of Talent Management. This includes performance management, training and development, career development and succession planning. She also leads the attraction, recruitment, compensation, rewards and recognition and retention of Just Born associates as well as organizational design.

 Meloney has a passion for workplace learning and performance, and has been a leader in the profession for almost 20 years in a variety of organizations. In addition, she serves as Adjunct Faculty for DeSales University, teaching both classroom based and online courses in the Human Resources curriculum. 

 Among the many leadership roles Meloney holds in the community, she is past president of the Eastern PA Chapter of ASTD (American Society for Training and Development), and a member of the Marketing Committee for the Lehigh Valley Chapter of SHRM. She has published several articles and book contributions on various topics related to HR, training & development and talent management, and has presented countless workshops, keynotes and training sessions on related topics.

 In 2009 she was the first recipient of the Eastern PA Chapter of ASTD’s Learning Leader Award. In addition, she won the Women Take the Lead Award from the Girl Scouts of Eastern Pennsylvania.

Meloney has a bachelor’s degree in Counseling from Wilberforce University and an MBA from Rosemont College.